Yesterday, we found the farewell to Xiaomi’s moniker “Mi.” A very significant shift after more than 10 years, which Xiaomi now gives us the reasons.
While most of this adjustment is made to enhance Xiaomi’s recognition by its own brand, “Xiaomi,” the company has also explained how it will all be from now on and how the “My” prefix will commence to be eliminated from your goods.
As Xiaomi explains, the goal of this move is to ensure the usage of the “Xiaomi” brand and not “Mi,” in particular its devices. The company has also explained this in detail:
Starting in the third quarter of 2021 , the Xiaomi Mi product series will be renamed Xiaomi. This change will unify our global brand presence and close the perception gap between the brand and its products.
It may take a while for the change to apply in all regions . With the introduction of the new brand identity, two separate product lines will be located under the parent brand.
- Xiaomi products represent the pinnacle of technology and offer a first-class experience.
- Redmi products bring great innovation at a more affordable price and are aimed at a younger audience.
This differentiation is also reflected in our updated logos, where the Xiaomi and Redmi logos are below the parent brand logo. The naming convention for the product series, Xiaomi and Redmi, will also apply over time to our IoT ecosystem and products.
Xiaomi therefore makes it rather obvious that the term “Mi” will cease to be used from the third quarter of the year. This is how we saw it with the Xiaomi Mix 4, and the Xiaomi 11T and Xiaomi 11T Pro, which are scheduled to continue next September, presumably will be expanded.
In addition, the “independence” of Xiaomi in Redmi is again made apparent, once again confirming that two brands are made up and aimed at an entirely separate public.